Lamborghini Has No Intentions Of Changing Its EV Strategy

Views: 1021

Lamborghini remains committed to its electrification strategy, even as other luxury brands backtrack on their earlier commitments due to a worldwide downturn in the electric vehicle market.

Lamborghini CEO Stephan Winkelmann said the company’s fourth model line, the electric crossover announced with the 2023 Lanzador concept, is still on track to debut before the end of the decade. He added that the end of the decade is far enough in the future that the company still has some flexibility.

“We have enough time to decide whether to accelerate or delay the introduction of electric cars. We are not thinking about delaying anything for now; we have said that we want to have our first electric car by the end of this decade, and that is something that we continue to nurture because we have said that should be an additional car, a fourth model.”.

Lamborghini’s range, which currently consists of the Urus SUV and the Temerario and Revuelto supercars, is now equipped with hybrid engines, a move that customers have embraced, or so it seems. However, the company never promised to ditch all of its internal combustion engines by a certain date, which turned out to be a wise decision.

Rival Lotus has promised to become an all-electric brand in 2028, and Bentley has set a 2030 deadline for the same goal, but both companies have announced radical changes to their plans this year. Lotus has revealed it is now working on range-extender hybrids, while Bentley is delaying the move to an electric offering until 2035.

Porsche has also changed its electrification strategy and admitted it is changing some of its electric vehicles currently in development to adopt hybrid powertrains. Lamborghini could benefit from this move, as its next Urus is due in 2029 and should be fully electric, but it will probably be a surprise if it comes without a hybrid version.