Google’s plan to keep AI out of search trial remedies isn’t going very well

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DOJ: AI is not its own market

Judge: AI will likely play “larger role” in Google search remedies as market shifts.

Google got some disappointing news at a status conference Tuesday, where US District Judge Amit Mehta suggested that Google’s AI products may be restricted as an appropriate remedy following the government’s win in the search monopoly trial.

According to Law360 , Mehta said that “the recent emergence of AI products that are intended to mimic the functionality of search engines” is rapidly shifting the search market. Because the judge is now weighing preventive measures to combat Google’s anticompetitive behavior, the judge wants to hear much more about how each side views AI’s role in Google’s search empire during the remedies stage of litigation than he did during the search trial.

“AI and the integration of AI is only going to play a much larger role, it seems to me, in the remedy phase than it did in the liability phase,” Mehta said. “Is that because of the remedies being requested? Perhaps. But is it also potentially because the market that we have all been discussing has shifted?”

To fight the DOJ’s proposed remedies, Google is seemingly dragging its major AI rivals into the trial. Trying to prove that remedies would harm Google’s ability to compete, the tech company is currently trying to pry into Microsoft’s AI deals, including its $13 billion investment in OpenAI, Law360 reported. At least preliminarily, Mehta has agreed that information Google is seeking from rivals has “core relevance” to the remedies litigation, Law360 reported.

The DOJ has asked for a wide range of remedies to stop Google from potentially using AI to entrench its market dominance in search and search text advertising. They include a ban on exclusive agreements with publishers to train on content, which the DOJ fears might allow Google to block AI rivals from licensing data, potentially posing a barrier to entry in both markets. Under the proposed remedies, Google would also face restrictions on investments in or acquisitions of AI products, as well as mergers with AI companies.

Additionally, the DOJ wants Mehta to stop Google from any potential self-preferencing, such as making an AI product mandatory on Android devices Google controls or preventing a rival from distribution on Android devices.

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