Beyoncé, Olivia Rodrigo and Taylor Swift Have Worn Aupen’s ‘It’ Girl Bags — Here’s the Next Restock Date

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Beyoncé “ borrowed ” one from Blue Ivy. Taylor Swift carried one on her first public date with Travis Kelce. And Olivia Rodrigo toted one while hanging out with rising pop star Tate McRae. We’re talking about Aupen , the minimalist-chic accessories line known for its asymmetrical carryalls seen on music queens, Oscar winners and practically everyone on the “It” girl list.

The formerly secretive brand is releasing its best-selling Nirvana handbag in a brown faux shearling style and re-launching the sleek Fearless 2022 leather bag (which made its celebrity debut in 2022 on Kylie Jenner) on Saturday, Nov. 30 online at Aupen.com .

Aupen Fearless 2022 Leather Bag

In July, the brand announced a new partnership with LVMH Métiers d’Art that would include “exclusive access to the finest French production facilities and unparalleled expertise.” Aupen says its first collection produced in collaboration with the LVMH-owned manufacturer will arrive in spring 2025.

Aupen Nirvana Bag in Teddy Earth

The slouchy asymmetrical Nirvana carryall features a braided handle and sculptural gold bag charm, in a new faux shearling material.

Last year, the company decided to move from vegan materials to Leather Working Group-certified calfskin leather and began using repurposed croc leather accents — sourced from the cutting room floor of the factory that manufactures for Hermès — on the handles of its Nirvana Kiss bag , which came with authentication cards for the genuine materials.

Aupen launched in October 2022 with vegan leather bags. The label seemed to arise out of nowhere, as Glamour reported, and its explosion of celebrity placements within a year of its debut undoubtedly raised eyebrows among fashion industry insiders wondering about the company’s anonymous A-list hookup. (A celebrity power stylist co-founder? A starry investor? The architect of a brand-building case study?)

When THR met with Aupen commercial director Nicholas Tan face-to-face earlier this year, he had explained that the brand’s designers preferred to remain as an anonymous collective (at the time, they were based in San Francisco, Brooklyn and Singapore) to allow their creations to … Read More