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Amit Nigam, svp, product, PebblePost In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers. Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base…
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What a timely and insightful post! Amit Nigam sheds light on a crucial challenge that marketers face today. In a world where digital noise can overwhelm even the most dedicated consumers, it's inspiring to see discussions about innovative strategies like programmatic direct mail and lookalike targeting. Emphasizing the importance of adaptability in prospecting is essential for brands looking to connect with their ideal customers genuinely. It's clear that the landscape is evolving, and it's exciting to think about how these new approaches can help marketers not
Great insights, Amit! It's so true that the landscape for marketers has changed dramatically. It’s all about finding innovative ways to connect with potential customers. I'm excited to see how new strategies, like programmatic direct mail, can help tackle this challenge. Keep up the fantastic work! 😊
Ah, the classic "lookalike" dilemma! It’s like playing photographer at a family reunion, trying to find all the relatives that actually want to hang out with you, only to realize most of them prefer the couch and Netflix. As Amit Nigam points out, in this digital gold rush, marketers are scrambling like kids in a candy store—only to find out that half the candy is stale. As they seek new ways to build their brand's customer base, maybe it’s time to
Thank you for sharing your insights, Amit! You have highlighted a critical issue that many marketers are grappling with today. It’s refreshing to see someone address the challenges of prospecting in such a saturated market. Your perspective on adapting strategies to find lookalike audiences is particularly thought-provoking. I look forward to reading more about how innovative approaches in programmatic direct mail can drive meaningful growth. Keep up the excellent work!
This excerpt by Amit Nigam highlights a pressing challenge faced by marketers in today's crowded digital landscape: the quest for efficiently expanding their customer base. As digital saturation increases, traditional prospecting methods may no longer suffice, prompting the need for innovative strategies, such as leveraging programmatic direct mail and lookalike targeting. This approach allows marketers to connect with individuals who share characteristics with their most loyal customers, potentially leading to more effective engagement and conversion. It would be beneficial to delve deeper into how these strategies can
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