GR8 Tech to expand in Asia with 25% performance boost

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To better serve customers in the target Asian region, GR8 Tech has expanded its technical infrastructure with new automated server setups.

The update ensures rapid platform rollout across all markets, delivering optimized high-performance experiences for Asian users with 99.96% uptime, even during major sporting events such as the World Cup or IPL.

Evgeniy Krazhan, CBDO at GR8 Tech said:

Our expansion into Asia is not just a strategic move, but an opportunity to set a new standard in iGaming. This initiative allows us to better meet customer needs by delivering reliable performance that builds trust and increases engagement.

Previously, product load times in Asia were limited by the reliance on centralized servers in Frankfurt, which resulted in lags that impacted the user experience. In response, GR8 Tech deployed the platform’s core frontend as a standalone solution and created a new data center in Asia, significantly reducing load times and improving service delivery to customers across the region. As a result, web performance metrics in the region improved by 25%.

To further improve performance, GR8 Tech selected the optimal content delivery management provider to bring services closer to customers and improve access speeds. The platform also implemented interface optimizations to improve operational efficiency. The migration will continue with improvements to the backend infrastructure, reducing the number of calls between interfaces and further improving reliability and service speed.

Artur Ashirov, CTO and Deputy CEO of GR8 Tech highlighted:

The migration to Asia is a key project for GR8 Tech, as our SRE, Sportsbook, and Platform teams are working closely to deploy the solution, achieving significant improvements in web performance and enabling faster time to market. The project embodies the type of collaboration that inspires us – leveraging our combined strengths to create high-performance infrastructure and establish our leadership in key Asian markets.

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