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WEBWIRE – Friday, November 29, 2024
Mahindra has brought together Padma Bhushan and Academy Award winner AR Rahman and 15 times Grammy and 1 Latin Grammy Award winner, renowned sound recording engineer Richard King to create an unparalleled in-cabin audio experience.
It features state-of-the-art 1,400- watt 16-speaker Harman Kardon Music System and Dolby Atmos.
Chennai, November 26, 2024: Mahindra today proudly ushered in a new era of in-car audio with the launch of Sonic Studio Experience by Mahindra, Indias most immersive and expansive audio experience yet. Making its debut on the companys recently unveiled BE 6e and XEV 9e Electric Origin SUVs, Sonic Studio Experience by Mahindra promises to Unlimit the sensory experience and transform every journey into an acoustic voyage.
Meticulously crafted to immerse and captivate occupants, Sonic Studio Experience comes to life through Harman Kardons uniquely tuned cutting-edge technology. Further enhanced with Dolby Atmos that delivers best-in-class car entertainment, alongside VenueScapes (LIVE) and QuantumLogic Immersion, it adds a new dimension to the listening experience.
Indias very own Music Maestro, Padma Bhushan and Academy Award winner AR Rahman, brings his expertise to create a personalized SonicSuite of delight sounds, experience mode (Calm, Cozy, Club), chimes, and alerts, elevating cabin acoustics to new heights. Complementing this is the mastery of Richard King, 16 Grammy Award winning Sound Engineer, promising to redefine in-car entertainment.
R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, With Sonic Studio Experience by Mahindra, we have redefined what in-cabin sound can be, combining cutting-edge technology with artistic brilliance. Partnering with legends like AR Rahman and Richard King, and collaborating with industry leaders Harman Kardon and Dolby, we have created an audio experience that is immersive, transformative, and uniquely Mahindra. This is a testament to our commitment to delivering not just vehicles, but experiences that resonate deeply with our customers.
AR Rahman said, Working on the BE 6e and XEV 9e has been an immensely satisfying experience as I sought to create a soundscape that transforms every drive into a memorable journey. By envisioning the emotions passengers might be experiencing on their travels, my goal was to design sounds that not only enhance the driving experience but also complement the journey and make it uniquely enjoyable. Its been a …
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