Forgotten NASCAR Scandal: Craziest Sponsorship Scam That Had Kyle Busch Filing a $650,000 Lawsuit Claim

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NASCAR has had its fair share of wild stories, but few are as jaw-dropping as the Justin Boston-Zloop saga from the 2010s. This one had it all: a young, talented racer, a flashy sponsorship deal, and a $25 million fraud scheme that rocked the racing world. What started as a dream of making it big in NASCAR ended in lawsuits, bankruptcy, and a courtroom drama that revealed just how far some people will go to live the high life.

At the center of it all was a father who wanted to give his son a shot at racing glory, a startup company that looked great on paper, and a series of bad decisions that left tracks, teams, and investors holding the bag. Let’s rewind the clock and break down one of NASCAR’s most insane scandals—and the fallout that followed.

Justin Boston’s NASCAR break and the too-good-to-be-true sponsorship

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Justin Boston’s path to NASCAR wasn’t exactly unusual at first. He started with a love for speed, tearing up the motocross scene before injuries pushed him to stock cars. After his parents gifted him a dirt bike early on, Boston garnered a lot of attention. there were sponsors ready to come on board as he started in the world of stock-car racing. By the early 2010s, he was grinding his way through the ranks, showing promise in ARCA with two wins and a ton of speed in 2014. His big break came in 2015 when he signed with Kyle Busch Motorsports (KBM) to drive the No. 54 truck.

Behind the scenes, Boston’s career wasn’t just built on talent—it was bankrolled by Zloop, a company his father, Robert Boston, founded. Zloop wasn’t just any sponsor; it was flashy, loud, and ambitious. The electronics recycling startup poured millions into NASCAR sponsorships, putting Justin in competitive cars and turning heads with its presence. But things started going south quickly. By mid-2015, Zloop was missing sponsorship payments to KBM . Kyle Busch’s team filed a $650,000 lawsuit, and that was just the beginning. As the lawsuits piled up, the real story of Zloop started to come to light—and it wasn’t pretty.

via Getty

Turns out, Zloop wasn’t the game-changing company it claimed to be. Instead of investing in the business, … Read More